7 Tips for a Social Entrepreneur

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Have a Great Story to Tell

Scott Harrison, founder of charity: water, a nonprofit that provides clean water sources to underserved areas, had an epiphany on a beach in Uruguay when he was 28. When he got home to New York City, Harrison met a friend at a bar to tell him about his plans to ditch the high life and dedicate himself to social causes. When the friend bought Harrison a $16 margarita, the convert to social issues began to rant with zeal on how much food that money could have bought a family in the developing world. Now, Harrison says he focuses on telling people about the good done by the money they do give. “If these people are willing to spend $16 on a drink, wait until they hear the stories of what is possible,” Harrison told Inc. “I believed it hadn’t been told in the right way to capture their imagination.”