7 Tips for Effective E-commerce
Well-Crafted Product Descriptions
According to Drew Barton, CEO of Atlanta-based Southern Web Group, the best product descriptions include roughly 75 words of copy, preferably 200. "Under the hood" details should also be readily available on the site, including details such as the size, shipping, and weight of the product. Specifics such as the compatibility of a replacement product or the size of an article of clothing should also be noted.