7 Tips for Effective E-commerce

Courtesy PotteryBarn.com
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High Quality Photographs

After content, high quality photographs of your products are "the second most important thing about selling online," says Barton. Photographs should be of the highest quality available and have the ability to be enlarged without becoming pixilated or distorted. Large photos will reduce questions and returns from customers. Photos should also be taken from multiple angles so that there is no question about the relative size or components of the product.