7 Tips for Effective E-commerce
By including FAQs, policies, and procedures prominently that list information regarding shipping, returns, defects, customer service hours and numbers, and estimated delivery dates, you can cut down on customer inquiries. Barton also suggests that site owners respond to negative customer reviews swiftly. By doing so, the owner demonstrates good customer service and may be able preempt circumstances that can lead to costly product returns. Says Barton, helpful responses can turn a negative comment into a positive shopping experience.