7 Tips for Effective E-commerce
A Strong Analytics Program
Know where your traffic is coming from and what words they're searching to find your site. "One of the statistics we tell our clients to look out for is the bounce rate. The lower you can get your bounce rate, the better your success rate." Bounce rate is the amount of time spent on a webpage prior to exiting. You also want to know what page your customers exit from. Generally, you want them to leave from either the "purchase success" or "contact" page. You do not want them to exit from the homepage or the product detail page.