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Clear Call-to-Action Buttons
You want your call to action buttons (i.e. buy now, order here, download it here) to be before the first 600 pixels on your Web page. Ideally, these buttons should appear on every page. Each page should lead you to an action, such as a purchase, or to a form. There should be a clear end result to every product on the page.
-- Drew Barton is president and founder of Southern Web Group, a web design firm with clients throughout the country.