7 Unique Brainstorming Techniques

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Act Like Your Customers

Littman, the founder of educational computer game designer Morphonix, says she works with a bunch of guys most comfortable solving digital problems, so when she wants to get something new out of them, she finds some way to make them act like the children for whom they design the games. When her programmers were working on their last project, Littman brought Legos into the office and spilled them out on the floor. "I do things in my office that encourage kid-like thinking," Littman says. "I think that basically we all are very much in touch with those parts of us, it is just a matter of accessing those parts. It's not that far from the surface, and a half hour playing with Legos accessed it in this case."