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Shrinking massive events to a manageable size.
Scale is super flexible when designing a virtual event. One can create a compact space for an intimate feeling, or create an expansive convention center to accommodate swarms of guests. This example is the latter. In September 2010, ON24, a virtual events provider based in San Francisco, helped AutoWeek magazine host a virtual green car show—an industry first. AutoWeek's virtual show hosted a platform for automakers and consumers to exchange information, demo the latest in green transportation, and network with fellow attendees from around the globe—all without using a drop of gasoline.