8 Neat Ways to Utilize Virtual Events

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Inviting guests in style.

Due to virtual events' ostensibly unlimited customization potential, even the invitations can be made memorable. In 2010, venture capital firm Canaan Partners, based in Menlo Park, California, was tasked with hosting a major party for the Web 2.0 Summit. Rather than sending out traditional RSVPs or Evites for the event—which was called Web After Dark—Canaan Partners worked with ON24 to design and create a custom virtual briefing center, which reflected the party's Wonderland theme, and invited guest down the rabbit hole.