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Attracting powerful audiences—at no cost to them.
With the help of virtual events providers InXpo and UBM Studios, and Everything Channel, a Web services firm based in Framingham, Massachusetts, the annual Computer Dealer Expo was held in 2010 as a virtual event for the first time. It hosted thousands of live attendees, speakers, and exhibits for an audience of global salespeople, who drive more than $400 billion of technology sales in North America. Unlike past shows, for which attendees flew to Las Vegas, by going virtual, COMDEXvirtual 2010 saved attendees 100 percent of their travel expenses.