8 Silicon Prairie Startups Worth Watching

Food Genius/YouTube screenshot
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Food Genius

Location: Chicago

What it does: Among other things, Food Genius creates dish concepts for restaurants by sifting through more than 100,000 menus. The start-up also provides big data insights to food manufacturers, distributors, and restaurant chains. Its biggest client is Kraft.

Watch for: Creating popular dishes might become a science if Food Genius has its way. For now, expect better menus in chain restaurants.