8 Silicon Prairie Startups Worth Watching
Location: Omaha, Nebraska
What it does: BallyHoo AutoWare creates virtual showrooms that let car shoppers "try on" different accessories for their dream ride. For car dealers, it's a way to sell accessories, cars, and services. In less than six months, Ballyhoo has signed up six dealerships in the Midwest.
Watch for: Founders Rod and Cliff Bennett are no strangers to this industry. Their previous venture, Chrome Enhancements, a service for selling chrome accessories, has clients in 42 states. With backing from Treetop ventures, the company is focused on growth.