8 Steps to Creating a Great Vision

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Zingerman’s Delicatessan in Ann Arbor, Michigan grew from a small enterprise started in 1982 into Zingerman’s Community of Businesses—eight different businesses (including a mail order company and a business consultancy), with 17 managing partners, 500 employees, and revenue of $37 million a year in thirty years. Founder Ari Weinzweig explains how visioning—creating a picture of what success will be at a particular time in the future—helped take his company to where it is today.