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Encourage interaction and feedback.
Your company can benefit from valuable feedback through comments and suggestions. Do a call for action in your posts. You can also gain insight about your audience using Q&A, bookmarking icons, link builder, wordtracker, Google Adwords and so on. Make it easy for your readers to share posts. Encourage them to share tips and personal experiences with using your products or services. Just make sure you are on hand to respond to any comments, says Richards. Failing to do this is a sign that you don't respect or care about your audience.