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Make your blog the central hub.
Have your blog serve as the central location for where you make announcements, suggests Richards. "It should be the final resting place and then everything should branch out from there. Why? Because you are in control and at the end of the day when you look at Twitter, Facebook or LinkedIn at any time they can change their policy and restrict how people access your data." You can create information on your blog and then promote it using other social network tools, adds Richards.