8 Tips for Managing Staff Through Hard Times

Courtesy Polaris Ventures
5 of 8

"If you have engineers in your company, make them get up early and try some selling, too," says Bob Metcalfe, the inventor of the Ethernet and the founder of 3Com, the pioneering networking company. Nothing helps an engineer gain a better appreciation for the technology than seeing how and why people choose not to buy it. "They will be inspired by seeing their handiwork in the wild and motivated by customer appreciation," Metcalfe says, "and maybe they will get feedback to make future products better matched to customer needs."