8 Tricks of the Trade Show

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Strut your (new) stuff.

Showing something new to your customer is an easy way to succeed at a trade show—only shows aren't exactly timed to fit with the launch of your new product or service. You can circumvent this in two ways. First, try promoting an established product you've never featured before. Or, if you have a new prototype, feature it digitally. "You have to make your product fit with the timing of the trade show," says Peter Stevenson, president of Realtime Technology, a 3D visualization company that designs models for trade shows. "That's the beauty of digital information."