8 Tricks of the Trade Show

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Don't loose steam.

When a show is almost over, the crowds have dwindled, and energy is drained. But you couldn't be more wrong if you think your job's over. "Somebody who is really serious is walking around the show floor because they know they can spend more time with you when you're less busy," says Friedmann. "If you look like you're waiting for the minute to tick by, this person is going to ask: 'Is this someone I want to do business with?'" Staying energized and engaged until the trade show is officially over (or longer) proves to customers that you are a company committed to the trade show—and to their business. —Drew Gannon