8 Types of People Who Belong on Twitter

brand, customer service, watchdog, twitter
John W Taylor
3 of 8

The Brand Watchdog

Someone proactively seeking out mentions of their company name or product name and responding personally to each post. Companies can win big brownie points by having very senior staff members respond to customer service questions. The idea here is that by providing direct access to someone who really knows what they're talking about, companies can prevent damage to their brand from disappointed customers.