Too Tasteless for Prime Time

pharmamkting.blogspot.com
2 of 10

Chastising ChapStick

ChapStick came under fire in October 2011 from several angry bloggers that claimed this ad, which depicts a faceless woman in tight jeans slumped over a sofa looking for her lost ChapStick, was blatantly sexist. It only got worse when Pfizer, ChapStick’s parent company, decided to selectively removed the anti-ChapStick comments from ChapStick’s Facebook page. As you might suspect, this just enraged the bloggers further. In a last ditch effort to save face, Pfizer threw in the towel last week, removing the online ad entirely.