Too Tasteless for Prime Time
Afros are not Civilized? Ouch.
It’s easy to understand why this one got pulled. The ad, which asks African-American men to “re-civilize themselves” by tossing aside their afros, was met with some indignant responses when it aired in August 2011. Nivea, which is owned by Beiersdorf AG, was quick to pull the campaign for its “Revitalizing” line of men's skincare products, noting on its Facebook page that “This ad was inappropriate and offensive…It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”