Too Tasteless for Prime Time

adweek.com
7 of 10

Got Milk Gets Snarky

Women’s groups were outraged (and mystified) by this ad, which they said exploited a cliché about women suffering from PMS. The ad pictures a hapless man holding out three cartons of milk and the title “I apologize for not reading between the right lines,” and a tag-line that reads “Milk can help reduce the symptoms of PMS.” San Francisco-based advertisers Goodby, Silverstein & Partners, which ran the ad on behalf of the California Milk Processor Board, said that pulling the campaign in July 2011 created some great publicity. “Rather than to continue the campaign, it’s better to have this bigger discussion," Jeff Goodby, the co-chairman with Rich Silverstein at Goodby & Silverstein told The New York Times. So much for censorship.