9 Businesses You Can Start In Your Pajamas in 2010

Insurance –– Chris Jordan, Atlanta Insurance Live
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Insurance –– Chris Jordan, Atlanta Insurance Live

Insurance may not be the most exciting field, but opportunities abound for businesses owners willing to break away from the traditional corporate model and add their own spin. That's exactly what Chris Jordan did last March when he left his corporate insurance sales job and founded Atlanta Insurance Live, a home-based sole proprietorship that is built on the premise of interacting with clients virtually. Jordan maintains a video blog about insurance issues and chats live with customers through his website. He employs a casual style and remains transparent about his home-based status -- as a new way to market his business and dispel the stigma of stuffy insurance agents in suits and ties, in order to attract a younger demographic. So far, it seems to be working, with a steadily growing customer base.