9 Businesses You Can Start In Your Pajamas in 2010

Specialty Travel –– Deborah Mayer, Shop Around Tours
Debra L. Rothenberg
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Specialty Travel –– Deborah Mayer, Shop Around Tours

There are always good deals to be had in the travel industry, if you know where to look. After spending several years working for travel companies putting together itineraries for group tours, Deborah Mayer had an idea to structure a tour around outlet shopping in Italy. She had been watching the outlet scene grow there, and since many of the stores were off the beaten track, she knew it was the type of tour that would need a guide. In the spring of 2001, Mayer launched Shop Around Tours from her Manhattan apartment. Within the first few weeks of putting up her website, the first tour was sold out. Mayer now runs three to four shopping tours around Italy per year and continues to grow her business primarily through word of mouth. Her business grew dramatically after a mention in O, The Oprah Magazine in 2006, and with a niche focused on discount shopping, she's managed to fill all her tours, even during the recession.