- Tools & Research
- Inc. Advisor
- Inc. Deals
Children's Wholesale and Retail –– Michelle Tunno Buelow, Bella Tunno
After having her first baby in 2004, Michelle Tunno Buelow started making clothing and other baby items that fit her funky style. Friends started taking notice, and before long, she was selling her custom-designed line called Bella Tunno in local markets in Charlotte, N.C. Soon after, she received an order from a store in Beverly Hills where celebrity moms like Nicole Kidman shopped. The owner was putting together swag for new moms at the Golden Globes, and asked Tunno Buelow if she would like to donate one of her products. Once the brand name was out there and attracted a celebrity following, Tunno Buelow started receiving calls from major retailers like Gap and Nordstrom. Today, the Bella Tunno brand is sold in over 4,000 stores worldwide and includes practical yet trendy "necessories" such as laminated bibs and smocks. Tunno Buelow, who founded the company in her late brother's memory, also donates a portion of every sale to drug- and alcohol-related charities.