9 Tips For Doing Business Globally
Study the Market
"Look at the marketplace you want to go into," says Adamson. "Who’s there? Who’s winning? Who’s losing?” The more you’re familiar with the country’s local demographics, the easier it will be to determine your market and promote your brand. You must also find out what the competition is like. The Department of Commerce website is a good place to start for helpful information including country fact sheets and press releases.