9 Tips For Doing Business Globally
Assess Your Brand
When doing business globally, you cannot always rely on your company name to do the heavy lifting for you. For example, “if you don’t understand English, you may not understand what Netflix is,” Adamson says. The same goes for a logo: A crown may have a different meaning in the U.S. than it does in China. No matter where you do business in the world, always ask yourself “What’s my brand’s story?” and "How do I best tell it in this particular country?"