7 Things You Need to Know About 2013

Disruptive design will win.
Plumen
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Disruptive design will win.

Products such as the Nest thermostat and the Plumen CFL light bulb are just two recent examples of a trend we can expect to see a lot more of in 2013: start-ups shaking up stale product categories through the power of design. "Disruptive products are king, and innovative designs will challenge the status quo in ways that previously wouldn't have been possible," says Scot Herbst, of Herbst Produkt, an award-winning product-design firm. "Being small and nimble and new can free a creative mission from all of the antiquated standards that established players suffer from."