Aha Moments: Top Black Entrepreneurs Share their Business Inspiration

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A Little Explanation Goes a Long Way

Vertex Body Sciences
Rank: #19
Three-Year Growth: 10,010.4 percent
2012 Revenue: $11.8 million

"As a personal trainer, I worked with several celebrity clients, models, and pro athletes. Despite the pressure they were under to be in great shape, they really didn't understand much about healthier foods. That made me think about how little the average person--who isn't paid to be in top shape--knows about food. Food is complicated to most people and I realized then that they would buy better foods and beverages if we explained the importance to them in a language they actually understood." —Todd Williams, CEO