Apps From the Past: Lessons Learned
AMP Up Before You Score
In a marketing attempt gone wrong, Pepsi launched its AMP Up Before You Score app to promote its AMP energy drink. The iPhone app offered guys pickup lines to help them "score" with 24 types of women—and then boast about it via "brag lists." After a week, the company shut down the app and issued a Twitter apology after receiving an onslaught of criticism from angry consumers.
Lesson: Apps have a wide reach. Make sure they are sending the right message.