New Year's Resolutions: Grow Fast in 2012
Push further into e-commerce
In 2011, Thrillist expanded its e-newsletter for men to Minneapolis and Detroit and launched a daily deals platform, Thrillist Rewards. JackThreads, the private sales site it acquired in 2010, grew to 1.5 million members. The company’s gradual shift into retail is a harbinger of things to come in 2012, says CEO Ben Lerer: "We’re definitely going to continue our investment in the intersection of content and commerce."