New Year's Resolutions: Grow Fast in 2012
Serve customers well
Marketing software company HubSpot, based in Cambridge, Massachusetts, has raised $32 million from the likes of Sequoia, Google, and Salesforce.com and acquired two companies. Those moves point to one clear goal in 2012, says CEO Brian Halligan: "Delight our customers." Indeed, Halligan has consistently pointed to serving customers better, by providing tools for social media and medium-sized businesses, as the motivation behind HubSpot’s recent acquisitions.