New Year's Resolutions: Grow Fast in 2012
Reach more customers
Organic pet food maker Stella & Chewy’s hopes to gain much greater market visibility next year. To that end, the Muskego, Wisconsin-based company has welcomed a new CEO and chief financial officer, quadrupled its manufacturing capacity by moving to a larger facility, and launched a new cat-food line. Now, founder Marie Moody plans to reach new customers through product sampling and other grassroots marketing strategies—one inspired by Dumb and Dumber.