New Year's Resolutions: Grow Fast in 2012

Chris Strong
8 of 11

Reach more customers

Organic pet food maker Stella & Chewy’s hopes to gain much greater market visibility next year. To that end, the Muskego, Wisconsin-based company has welcomed a new CEO and chief financial officer, quadrupled its manufacturing capacity by moving to a larger facility, and launched a new cat-food line. Now, founder Marie Moody plans to reach new customers through product sampling and other grassroots marketing strategies—one inspired by Dumb and Dumber.