The Best Books for Business Owners of 2009

Getting to Plan B by John Mullins and Randy Komisar
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Getting to Plan B by John Mullins and Randy Komisar

One of the most accessible books on strategy to come along in some time, Getting to Plan B shatters the myth that great businesses emerge from their creators’ brains full-formed and explains the sometimes messy, almost always ingenious methods by which entrepreneurs arrive at workable models. The book is full of entertaining anecdotes about company builders who made poor choices or assumptions—but then pulled off a neat save and went on to success. Plus: The authors have included a practical framework to help entrepreneurs avoid such mistakes in the first place. Recommended by Leigh Buchanan.