The Best Books for Business Owners of 2009

Change by Design by Tim Brown
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Change by Design by Tim Brown

Is there a company out there with better anecdotes drawn from its own operations than IDEO? (OK, possibly Disney’s Imagineers, but that’s it.) Brown, the storied design firm's CEO, makes the case that design is about more than aesthetics: A good designer must also consider how people interact with products, with other people, and with their surroundings. That thesis leads to the coolest kinds of corporate anthropology—and much of it in services, an area that is sorely neglected by most innovation guides. Recommended by Leigh Buchanan.