The Best Books for Business Owners of 2009

Borrowing Brilliance by David Kord Murray
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Borrowing Brilliance by David Kord Murray

If you start a business, you are, on some level, a creative person. But it’s easy to fall into the trap of trying too hard to come up with a new idea. Murray, a former entrepreneur and Intuit executive, lays out some simple steps that you can take to make sure your organization is constantly on the lookout for opportunities to adapt other folks’ ideas in order to create your next breakthrough offering. Recommended by Jack Covert.