The Best Books for Business Owners of 2009

Trust Agents by Chris Brogan and Julien Smith
3 of 15

Trust Agents by Chris Brogan and Julien Smith

We all have heard about social media, and likely have dabbled in it ourselves. Trust Agents reveals and commends the technological importance of these tools, while also interweaving lessons about the importance of human relationships to business, and how best to build them—even when your primary means of communication runs through a computer screen. Recommended by Jack Covert.