The Best Books for Business Owners

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Switch by Chip Heath and Dan Heath

Forget about the "sophomore slump." Switch might even be better than this duo's first book, Made to Stick. Switch is about making change happen, despite our tendency to fight it. Change management traditionally focuses on process. But brothers Chip and Dan Heath are nontraditional guys. So they focus on psychology—specifically what is it about our wacky human minds that make us embrace some changes and cringe from others. Like Stick, Switch makes its points with humor and diverting anecdotes. (Pssst: You'll never view the food pyramid the same way again.)
—Recommended by Leigh Buchanan and Jack Covert