The Best Books for Business Owners

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Where Good Ideas Come From by Steven Johnson

Steven Johnson has written a brilliant analysis of creativity and innovation. Johnson lists seven patterns that help innovative thinking and structures his chapters accordingly. Through sometimes-unusual research and always interesting, intricate storytelling to back it up, Johnson reveals how innovation comes into being in many different shapes and sizes—and many times in counterintuitive ways. Where Good Ideas Come From is a book that requires some investment from the reader because of the complex nature of idea creation and evolution, and the fact that Johnson digs deep into it. But the great research and engaging stories make that investment small compared to the rewards.
—Recommended by Jack Covert