The Best Books for Business Owners

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The Upside of Irrationality by Dan Ariely

One of the hardest things to do is to follow up a great success with another one. Dan Ariely had a smash success with his first book, Predictably Irrational, but he clearly overcame any sophomore slump because his new book, The Upside of Irrationality, is brilliant. Ariely is clearly an extremely intelligent and educated person, and still, his writing reads like he is just a buddy you bowl with every Wednesday night. His many fascinating antidotes can change your way of thinking about many everyday things, like money, work, friendship, and happiness.
—Recommended by Jack Covert