The Best Business Advisors? Your Family

Heritage Link Brands, Selena Cuffe
Erin Patrice O’Brien
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Keeping an Eye Out for the Worst-Case Scenario

Selena Cuffe met her husband, Khary, at Harvard Business School. Today, she runs Heritage Link Brands, an American distributor of wines grown in Africa by African winemakers. Khary is the company’s chief financial officer, and Selena confers with him constantly. “He is the voice of reason,” she explains. “I’m the up, up, positive, happy person. He’s the one who gives you the worst-case scenario, so we are always pushing the envelope in terms of the finished product.