Best Industries 2012: Residential Construction | 5 Trends in Green Homebuilding

Courtesy Company
4 of 6

Natural Flooring

Installing new carpets can fill the air with volatile organic compounds, so flooring alternatives can help make a household safer and healthier. Rob Hendricksen, owner and founder of Hendricksen Natürlich Flooring, provides natural options that also involve environmentally friendly practices in the creation of the product. Hendricksen says the Sebastopol, California, company's business has grown due to increased interest in his green flooring products--from carpets made from natural fibers to hardwoods certified by the Forest Stewardship Council.