Best Industries 2012: Water | 8 Big Opportunities to Tap

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Food and Agriculture

The price of water is rising, but it’s still low compared to the other costs farms have to contend with. Still, some businesses are finding opportunities on specialty farms, selling water monitoring tools to help farmers produce higher quality crops. Fruition Sciences of Oakland, California, for instance, makes and installs sensors that measure water levels on grape vines for vineyards. It reduces water costs, and prevents the grapes from being overwatered or dehydrated. Because Fruition’s technology makes for higher quality wine, vintners throughout Napa Valley are willing to pay for it.