Best Industries 2012: Water | 8 Big Opportunities to Tap

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Efficient Home

Water efficiency is becoming increasingly important to both utilities companies and eco-conscious consumers. Start-ups like WaterSmart Software, in Tiburon, California, help the two parties communicate. WaterSmart sells a white label software product to utilities companies, which then offer the service to their customers. The WaterSmart dashboard allows homeowners to track their water use online and compare it to the rest of the neighborhood. It also makes suggestions for reducing water use. In May 2011, WaterSmart landed a $900,000 round of funding.