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The "Apple Effect"
When it comes to software that is counterintuitive or difficult to use, workers have been told to “deal with it and stop complaining” for years, Cram says. That attitude is changing. The “Apple Effect” has caused a major shift in IT philosophy; instead of making employees adapt to antiquated software, firms are hiring IT consultants to customize software and make it more user-friendly. “This will finally deliver on the promise of technology making things easier for people,” Cram says.
Read more about the IT consulting industry.