Best Industries 2012: Mobile Gaming | 5 Ways You Can Play to Win

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Branded Enhancements

Nearly all mobile games operate on a "freemium" model: The initial gaming experience is free, but users can pay for in-game enhancements. Chicago-based start-up Tap.Me has developed a platform that lets companies turn these premium features into branding opportunities for advertisers. By using Tap.Me’s solution, a brand can sponsor or augment an enhanced experience. A player wanting to boost his endurance in a sports game, for instance, might choose an enhancement sponsored by a brand like Gatorade.