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One factor keeping mobile games addictive is "push notifications"--the features that let a player know, for instance, when it's her turn in an ongoing game, or when a new upgrade is available. Brent Hieggelke, chief marketing officer for push notification provider Urban Airship, says that push notifications are vital to keeping players engaged and coming back. By providing game developers with notification solutions, Urban Airship offers game makers a way to alert players about new in-game content without having to spend the time and money developing the technology themselves.
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