Best Industries 2012: E-commerce | 5 Online Retailers Cashing In

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Fab.com | Fab.com

Specialty: Design
Headquarters: New York City
Leadership: Jason Goldberg (CEO), Bradford Shane Shellhammer (CCO)

Why it's hot: In February 2010, comeback kids, Jason Goldberg and Bradford Shane Shellhamer raised Fab.com from the ashes of their defunct social networking site, Fabulis. The new company is a flash sales marketplace that sells home goods, accessories, clothing, and jewelry from independent designers, and recently updated its mobile app, which is the No. 1 shopping app for design in the Apple App Store. Fab.com raised more than $51 million in funding by December 2011 and acquired German flash sales site Casacanda two months later. The newly christened Fab.de added 300,000 members in just 40 days, bringing the company’s global membership to nearly 2.5 million.