Best Industries 2012: E-commerce | 5 Online Retailers Cashing In

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Shop It To Me |

Specialty: Apparel
Headquarters: San Francisco
Leadership: Charlie Graham (CEO)

Why it's hot: Founded in 2005, Shop It to Me is hardly a new kid on the block. Even so, the personal Web shopper makes more than 2 billion product recommendations each month and continues to feature new retailers among its 700-brand list. Recent retailers include Alexander Wang, Milly, and Karen Millen. The company's platforms include Salemails, or personalized newsletters delivered to its 4 million, too-busy-to-browse subscribers; and an expansion of, where bargain hunters can search for new deals.

Read more about the e-commerce industry.

—Judith Ohikuare