Coolest Products from the 2011 Coolest College Start-up List

Courtesy Company
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T-shirts, your way—and fast.

Raymond Lei was tennis club president in high school. With a tournament approaching, he set out to have t-shirts made for his team—but failed to find any custom options that fit his budget. He founded ooShirts, set up a website on which customers could upload custom designs and place orders for dozens of types of clothing, from ladies fleece pants to an American Apparel 50/50 T-shirt. The business is centered on efficiency, quality assurance, great customer service, and low prices. Lei, now a sophomore business major at Berkeley, has made more than $2 million in sales.